Our Latest Insights

Subscribe to get email updates on our equity crowdfunding blog

How Founders and Investors Can (and Should) Leverage Community

Being a founder of a company can feel like you're fighting an uphill battle with an army of one. When you effectively use one of the most invaluable free resources at your disposal, your community, that burden becomes much easier to bear. The Netcapital Advisors team spoke with Daniel Acheampong, co...

Read More »

Why You Should Fund Women: An Interview with Vanessa Bruce, CEO of Dough

Despite making 80% of all consumer decisions, women are severely underrepresented in startup funding, both as investors and founders. According to Crunchbase, less than 3% of all venture capital (VC) dollars go to companies led by women and less than 13% of VC decision makers are women. Yet business...

Read More »

How One AI-Powered Company is Disrupting the Digital Customer Experience

Salesforce’s research shows that the way you treat your customers matters: in the U.S alone, $62 billion is lost each year due to poor customer service. Now, companies are facing the challenge of ensuring that their customers feel supported and cared for through their screens. In this week’s blog we...

Read More »

Why You Should Create a Community for Your Startup

In previous blog posts, we’ve discussed why startup teams are fundamental to your success, and how to build one. Beyond your team, your startup also needs a community.

Read More »

Impact Investing: How You Can Make a Difference Through Your Portfolio

What is Impact Investing? Impact investing is an investing strategy where you use your money as a tool for social or environmental good. While impact investors still aim to make a return on their investment, they’re selective about the companies and sectors they invest in.

Read More »

Creating Your Startup Dream Team: How to Convince People to Join Your Startup Team

In previous installments of our Creating the Startup Dream Team blog series we explored who you might need on your team and where you can find talented people to join your startup. In our final installment, we discuss why your core team matters and how you can make the pitch to early team members.

Read More »

5 Questions You Need to Answer When Starting Your Own Business

Building a business is like building a house — there is nothing more important than a solid foundation. Before pursuing funding or forging ahead in developing your product, it’s important to check in, reassess, and make sure you can answer these 5 core questions about your business.

Read More »

How 5 Emerging Startups Adapted and Grew in Response to Covid-19

2020 was a uniquely difficult year for startups as Covid-19 impacted every sector. Yet the biggest problems often bring about the most innovative solutions and many entrepreneurs did what they do best: adapt. We spoke to 5 emerging, disruptive startups we work with about how they pivoted or stayed t...

Read More »

5 Marketing Tips for Q4, the Most Expensive Time for Digital Marketing

Why Q4 is an Expensive Time to Market Your Offering Quarter 4 (Q4) includes October, November and December. While it’s called the most wonderful time of the year, it’s also known as the most expensive time for marketing. During this period, digital marketing is dominated by big spenders in the retai...

Read More »

What 3 New SEC Rules Mean for Investors and Businesses in the Online Private Markets

The online private markets have become a disruptive tool for companies of all sizes seeking funding. In 2016 the JOBS Act empowered private companies to raise capital online through Regulation Crowdfunding (Reg CF), sometimes called equity crowdfunding. Four years later, companies with successful Re...

Read More »

Creating Your Start-up Dream Team: Where to Find & Hire Talent

High-skilled, experienced talent is everywhere nowadays, especially since working remotely is now more accessible. But how do you actually start finding talent? Netcapital Advisors spoke with Arist Co-Founder Maxine Anderson to help us answer that question and outlined a few places for you to start ...

Read More »

How to Know if a Startup is Really “Disruptive”: 5 Questions to Ask

It's one of the biggest buzzwords in the startup landscape: “disruptive”. When you hear or see this term you might initially think of Uber, Apple, Amazon. At the same time, it may feel like every other startup is claiming to be on par with major trailblazers. As an entrepreneur, you might be unsure ...

Read More »