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Why You Should Fund Women: An Interview with Vanessa Bruce, CEO of Dough

Despite making 80% of all consumer decisions, women are severely underrepresented in startup funding, both as investors and founders. According to Crunchbase, less than 3% of all venture capital (VC) dollars go to companies led by women and less than 13% of VC decision makers are women. Yet business...

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Why You Should Create a Community for Your Startup

In previous blog posts, we’ve discussed why startup teams are fundamental to your success, and how to build one. Beyond your team, your startup also needs a community.

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Creating Your Startup Dream Team: How to Convince People to Join Your Startup Team

In previous installments of our Creating the Startup Dream Team blog series we explored who you might need on your team and where you can find talented people to join your startup. In our final installment, we discuss why your core team matters and how you can make the pitch to early team members.

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5 Questions You Need to Answer When Starting Your Own Business

Building a business is like building a house — there is nothing more important than a solid foundation. Before pursuing funding or forging ahead in developing your product, it’s important to check in, reassess, and make sure you can answer these 5 core questions about your business.

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5 Marketing Tips for Q4, the Most Expensive Time for Digital Marketing

Why Q4 is an Expensive Time to Market Your Offering Quarter 4 (Q4) includes October, November and December. While it’s called the most wonderful time of the year, it’s also known as the most expensive time for marketing. During this period, digital marketing is dominated by big spenders in the retai...

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What 3 New SEC Rules Mean for Investors and Businesses in the Online Private Markets

The online private markets have become a disruptive tool for companies of all sizes seeking funding. In 2016 the JOBS Act empowered private companies to raise capital online through Regulation Crowdfunding (Reg CF), sometimes called equity crowdfunding. Four years later, companies with successful Re...

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